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SEO optimization focuses on increasing the visibility of websites in the search engines, that is, when researching in Google, Yahoo !, Bing or any other search engine, your website occupies the first results.
This optimization process is known as web positioning or SEO (Search Engine Optimization) and is determined by more than 200 factors that are in constant changes. Some of the most relevant are the popularity of the page and the importance that users give to the content of the website.
Among many factors that you can use to optimize your website, some of the most outstanding are the following:
META-TITLE TAG OPTIMIZATION
A Meta-Title is the label that specifies the title of each article on your website, it points the user and the search engines to the topic. All articles on your website must have a different title. To optimize a Meta-Title, you should consider the following tips:
A Meta-Description is a summary of an article on your website. One of its main purposes is to increase the CTR, which is a metric that is calculated by dividing the number of clicks that an article had, by the number of impressions it reached in the SERP. The Meta-Description must be constituted by a small paragraph, of no more than 150 to 155 characters, depending on the search engine (in the case of Google, only a maximum of 160 are displayed).
In the description, words from the user’s search usually coincide with words from that description. When this happens, in Google the words of the Meta-Description are bold. To perform a good SEO and Meta-Descriptions optimization you must consider the following points:
It is recommended to make simple and clear URLs to achieve an organized website. To do so, you must categorize the URL of each article, such as: www.thebestshirts.com/women/medium/red/
This will simplify the tracking of page items in search engines and help prevent the user from being confused because the URL cannot be easily identified. It is important to consider for its optimization the following factors:
- Use words in the URL, so the user will remember better and can find the link to the site easily.
- Use keywords in the URLs.
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One of the most important factors in SEO optimization is the optimization of the loading speed, since it contributes to improving the user experience on the website. If a site takes a long time to load, the user automatically tends to close the page. To optimize the speed of a website, three important elements can be considered:
The images can give the impression of being a simple component in a web page, however, you can optimize their use, because sometimes a page takes a long time to visualize because the images they contain are very heavy. That’s why it’s important to keep the following in mind:
Use images that do not weigh much or reduce their dimensions with photo editors such as Photoshop or Gimp.
- Code Minification: Web site code mining consists of eliminating unnecessary or redundant information from a resource, without affecting the way search engines process the page, that is, reducing the weight of source code files by eliminating or changing redundant data, such as repeated code, garbage, unnecessary, external functions, etc. This factor is very important for an effective SEO Optimization.
- Cache Implementation: The implementation of cache is a method that allows you to save the data of the memory of the page to reach them quickly, eliminating the need for the web server to generate the content again through a query to the database or any other process. This helps improve the performance and stability of the website. Avoid performing any optimization procedure for the loading speed, if you are not familiar with the technique to be used, as it can negatively alter the operation of the website.