A keyword research is to search for keywords that are used to rank. These keywords are related to the research you previously did on the subject, service or product that you are promoting on your website. Now that you know the user, you know what their doubts are, and they translate into keyword searches. You must analyze these keywords and study the best ones and introduce them in your web content.
Before you get to the keyword analysis stage, you need to find them. For that, there are different criteria. The most recommended when choosing the keywords, you will use, are:
To obtain these metrics you can use several programs available on the web, they are very simple to use and with them you can obtain both your main keyword and others that are relevant to the content you want to create.
Social networks are tools that you can use to generate greater impact on the SEO of your brand or website. They help you maintain a close relationship between users and create a bond of trust between your website and the public.
Social networks provoke an interest in the user, which causes them to want to know more about your product or service and enter the web to inquire. This is what links web positioning with social networks, given that the more active presence you have in these networks, the more your website’s SEO will be strengthened and enhanced.
The traffic created by social networks, such as Facebook, Twitter, Pinterest, YouTube or Instagram, is the number of times the news, image or video is viewed on the social network, does not directly influence the positioning of your website. What does impact indirectly, is as already mentioned above, the interest that your publications generate in the topic that you are promoting in the networks and leads people to enter your website and see that content. That is why it is important to create something unique, useful and creative, of high quality, so that users become followers, both information you share, and of the service or product.