Although some people still use printed telephone directories, there is a growing number of people who turn to the Internet to find information about local businesses. For your website to appear among the first results of a local search, you can make use of SEO localization.
Local SEO is an effective way to promote a physical business online, to offer your products and services to local customers at the exact moment they are looking for them.
Millions of customers use the internet every day to find the best local businesses in their area. Local SEO services offer a very specific online marketing approach. Not like delivering brochures or placing ads in newspapers, which may not be seen by a potential customer who is really interested in the product.
OPTIMIZATION FACTORS FOR LOCAL SEO
Unlike traditional advertising (local newspapers, brochures, direct mail, etc.), with local SEO there is little information wasted, as it reaches potential customers when they need it. This makes local SEO efficient and profitable. What Google really wants, is to show in the first search options the most relevant results for its users, and to achieve it there are many strategies that can be used.
Among these strategies, it is not enough to optimize an article with local keywords, but it is necessary to consider other variables such as:
NAP: Name, Address, Phone
You must ensure that you have your complete NAP on your entire website (that is, on each page). In addition, you must use the same details and formats when mentioning your address on other websites, so that they can serve as an unequivocal guide for each client to reach the physical company.
Building links within local SEO campaigns is incredibly important and is also something that is often overlooked.
CTR (Click Through Rate)
Another issue that is being talked about a lot is the CTR of the SERP. The CTR is used as one of Google’s main measures of quality score within its AdWords platform, which depends on a relationship between the number of impressions and the number of clicks. To maximize the CTR percentage, try the following:
Make your title tag as readable and relevant as possible.
Have a detailed meta description.
Create a striking meta description, you can use uppercase letters, emojis, plugins, etc.
GOOGLE MY BUSSINESS
Google My Business is a free tool that Google makes available to almost any business to help you rank among the top places in local Google searches. You can claim your ad on Google My Business, Bing Places for Business and hundreds of online business directories and get free promotion for your business.
Another advantage of Google My Business is that it allows business owners to verify and send Google basic details about their business. Once you have created your account and configured it, you must include the following:
Right categories for your business.
As many photos as possible.
Local phone number
Business address that is consistent with that of your website and local directories.
Are you interested in quoting a Local SEO Strategy for your business?
The revisions have a great impact in the classification of the localized searches, since the quality and quantity of the same that Google registers are the most important variable in the determination of the inclusion and the ranking.
Making your company appear in local publications on social networks will make more people who are interested in your product, and, therefore, end up going to the place of establishment. You can publish these publications on sites such as Twitter, Facebook, Google+.
MOBILE RESPONSIVE DESIGN
More and more users use mobile phones or tablets to find the best local businesses while they are on the move. So, it is important to make your website responsive. A responsive website is a page that can be adapted to the device from which you browse the Internet.
This allows easy access from a mobile device or from a desktop computer. If a website is not responsive, it cannot be adapted to the dimensions of a mobile phone or tablet, so the aesthetics of the website will be of poor quality. And customers would simply ignore it.
Nowadays, not having a responsive website results in less traffic on the web. Currently, these local search trends are predominant and will become more significant in the future. It is time to start taking advantage of local SEO services and thus increase your business.
(1 votes, average: 5.00 out of 5)
At ROCWWA we specialize in designing and implementing Local SEO strategies to help position our client’s businesses in specific geographic locations. If you are interested in obtaining more information about our Local SEO services, do not hesitate to contact us through our contact form.