Facebook is a very powerful network because it is very popular, however the success of the campaigns is 100% visual, the conversion and sales effect is achieved through campaigns with unique and relevant content.
We do not need to explain what Facebook is, but it is important to explain that Facebook and other social networks have a discovery effect, and this is where the secret of our company is centered.
GOOGLE ADWORDS VS FACEBOOK ADS
In Google you search for what you need and do search, the effect is caused by the text that responds to the words, phrases or questions that you ask.
On Facebook you do not go to search for products, you go to see stories, friends, family and if there is a relevant content (post, video, event, etc.) and get caught, then you get to where this content wants to take you.
Third Party Dependency
In Google you cannot segment interest audiences since not all users are logged into your account and / or are private searches, so the results depend 100% of the budget, campaign settings, ad position based on the quality, CTR and competition.
On Facebook, if you can segment audiences, ensures impacts, that means they see it but not click it, although you can modify the configuration, the effect is less and here it is convenient to use very focused and targeted strategies with strategic messages.
Are you interested in promoting your business with Facebook Ads
These are some important elements; however, Facebook has a very powerful sales platform which allows you to measure the behavior of users, schedules, devices, ages and many other tools that give you results and reports to measure your “ROI” return investment.
The most important thing in the platform is to attract users and convert them into customers of your products but you must know how to invade their privacy so that it becomes attractive and non-intrusive.
The platform is inexpensive and allows low-cost campaigns, but advice before starting allows you to have a large investment and not a huge expense.
At ROCWWA, we specialize in the creation, optimization and monitoring of Advertising campaigns on Facebook. We can help you from the generation of arts, to audience segmentation, budget optimization and CPC to obtain the best ROI of your budget.